The third term of 2019 has officially started and with it the #LekkeDifferent campaign kicks it into third gear. Chances are good that, by now, you’ve not only heard all about the campaign, but also participated.
If you’re sitting there, scratching your head and wondering what on earth the #LekkeDifferent campaign is all about, don’t stress! We know that you get bombarded with an overload of information on a daily basis and that is why we’re here to let you know what it’s all about.
At the beginning of the year Dr Jaco Deacon, deputy CEO of the Federation of Governing Bodies of South African Schools (FEDSAS), had the brilliant idea to launch a massive campaign that celebrates uniqueness and embraces diversity. This is how the #LekkeDifferent campaign was born.
The goal of the campaign is to motivate learners from schools all over the country to celebrate their uniqueness and diversity. FEDSAS aims to get every learner in South Africa to tell their own story about what makes them different from their friends and acquaintances and also how being a diverse group has a positive impact on everyone involved.
“Let’s celebrate diversity in our schools this year. Instead of focusing on racism and negativity, let’s rather celebrate the wonderful country and diverse people we have. We do what we do because we love our children, we love our schools and we love our country. Let’s focus on the positive aspects of being different,” explains Dr Deacon.
If you would like to become a part of the #LekkeDifferent campaign, post a photo or video on your Instagram or Facebook page and tell your story about what it is that makes you unique, but that you also have best friends who are different. Remember to use the hashtags #LekkeAnders or #LekkeDifferent and also tag FEDSAS and LekkeDifferent in your posts.
Let’s find unity in diversity. We are unique, we are diverse, we are LekkeDifferent!You can follow LekkeDifferent on Facebook (LekkeDifferent) and Instagram (lekkedifferent) to stay up-to-date with the latest news.